How does LandPost work?
LandPost is a turnkey direct mail service for land-focused marketing campaigns. We handle targeting & list creation, design, printing, and mailing from start to finish.
How are the recipients targeted?
landowners can be targeted by location, land use, acreage range, estimated value range, and in-state or out-of-state ownership. This helps ensure your mailers reach the landowners most aligned with your goals.
What does a targeted LandPost campaign look like?
Every LandPost campaign is built around a specific purpose and the audience you want to reach. Campaigns can be designed for brokerage or team branding, individual agent branding, listing promotions (new listings, just sold properties, price reductions, etc.) and upcoming auctions.
From there, your mailing list is built using targeting filters that match your ideal audience. For example, you could target residential landowners in a specific county who own 50+ acre properties, have an estimated property value above $1,000,000, and maintain an in-state mailing address.
LandPost combines your campaign objective, branding, and property targeting criteria to create a focused direct mail campaign designed to reach the landowners most relevant to your business.
How accurate is the data?
We use high-quality parcel and ownership data sourced from trusted industry providers. Our datasets are regularly updated and widely used by real estate professionals, lenders, and investors nationwide. Our targeting is designed to be highly reliable and effective for reaching the right landowners.
Do you handle the design?
Yes. Our design team handles the entire mailer design process for you. Simply choose your preferred template and color scheme, then provide your branding and professional content.
From there, our design team uses your selections as a starting point to create a unique mailer tailored to your brand and campaign type. Your logo, brand identity, photos, messaging, and campaign content are thoughtfully incorporated into the final design.
Will I see a proof before anything is mailed?
Yes. You will receive a proof for review before anything goes to print. We will make any necessary revisions and only move forward once you approve the final version.
How long does the process take?
Design, proofing, and printing are typically completed within a few business days. Delivery generally takes 7–10 business days with Standard Mail or 3–5 business days with First-Class Mail.
Can I promote off-market or coming soon properties?
Yes. Campaigns can be used to promote public listings, private offerings, off-market opportunities, coming-soon properties, estate sales, and everything in between.
Do you work with For Sale By Owners?
Yes. LandPost works with both land professionals and individual landowners. If you are selling property on your own, we can help you reach qualified buyers through targeted direct mail campaigns.
Can LandPost campaigns be used for businesses outside of real estate?
Yes. While LandPost is primarily built for land brokerages and agents, we also offer custom campaigns for land industry-related businesses seeking targeted landowner exposure. This may include surveyors, fencing companies, equipment leasing providers, landscaping services, and other businesses connected to the land industry.
How does pricing work?
Campaign pricing starts at $1.79 per mailer. Final pricing varies slightly based on campaign size and postage type, with larger campaigns benefiting from lower per-mailer rates.
Agents affiliated with brokerages that establish an exclusive direct mail partnership with LandPost Co can access preferred pricing as low as $1.53 per mailer.
Can I choose a specific number of mailers based on my budget?
Yes. If your targeting filters return more properties than your budget allows, we can scale the campaign accordingly. For example, if your criteria match 1,000 properties but your budget supports 500 mailers, we can tailor the campaign to fit your goals and budget.
Do you offer monthly mailouts?
Yes. If you’d like to target a larger area without mailing to everyone at once, LandPost can divide your campaign into scheduled monthly mailouts. This allows you to consistently reach landowners across your target market over several months while spreading out the cost of your campaign. As an added benefit, clients who schedule recurring monthly mailouts receive 10% off each monthly campaign.
What is the minimum campaign size?
The minimum campaign size is 500 mailers per mailout. This provides enough reach to create meaningful exposure for your campaign while allowing us to deliver the complete turnkey experience, including targeted list creation, custom mailer design, printing, and mailing.
Does LandPost offer co-branded campaigns?
Yes, in fact we encourage them. Co-branded campaigns are a great way to leverage your existing industry relationships while sharing marketing costs and providing valuable exposure for the businesses you already work with.
Consider reaching out to lenders, title companies, insurance providers, or other trusted industry partners to gauge their interest in participating in your campaign. Partners may be willing to contribute toward the cost of the mailout in exchange for appropriate branding and exposure, helping reduce your overall marketing expense.
Are there any hidden fees or recurring charges?
No. LandPost campaigns are simple and transparent. Every mailout is a flat rate with no contracts or hidden fees.
How do I get started?
You can start your campaign by submitting an inquiry through the Start Campaign Tab. From there, we will guide you through the process with clear communication and quick service every step of the way.